Your name is somewhere in here.
Trump
Trojan
Cards Against
Humanity
Crayola
Taylor Swift
“Omg you should see your faces!”
a creative naming & brand messaging studio
!
What should we call it!?
Arguably the most exciting question in the history of ever.
The question that turns an idea from a “someday” into a something.
From a "what if?" to a "what's next?"
?
#
Whether you’re naming a company, course, or recurring hormonal zit, the right name makes all the difference.
& everything just *clicks*
No pressure, though.
It’s just the entire future of your brand resting on a handful of letters...
26 to be exact.
Lucky for you, I know my ABCs and exactly how to use ‘em to make names that sound good and sell well so you can become the alpha (*giggle*) of your industry.
The competition can't touch you
(trademarks n' stuff)
Your story has an opening
(curiosity converted the cat)
(as shown here)
Your design gets a natural direction
"Different" becomes your default
(and that's a good thing)
OMG
SOS
I come highly recommended
Katie is a friggin’ creative mastermind!
I loved our original name, but we couldn’t get trademarks, so I knew I needed help. The name we landed on speaks to the emotional side of why we sunless tan—how it gives us more confidence. It makes it about the inside feelings rather than just the product itself. Katie is a friggin’ creative mastermind and I’d tell my nemesis not to hire her or they might end up with a cooler name than us…
- Radley Buxton, Stupid Happy
Do you believe in magic? You will once you work with Katie.
Katie’s naming services feel more like going to a psychic than anything else. She gets to the soul of what you’re naming and delivers something you’d never expect—but somehow, it’s more perfect than anything you could’ve come up with. You don’t just walk away with a sparkly new name—you walk away with clarity, momentum, and a weirdly magical sense that your next chapter has already begun. I’m convinced she’s hiding some kind of witchcraft.
- Sophie, WorkShy Studio
She came up with a concept that perfectly represents me and exactly what my business is all about.
Working with Katie was an absolute GAME changer...She came up with a concept that perfectly represents me and exactly what my business is all about. Every single element - from our brainstorm call to the photoshoot direction, to the word bank (which I still refer to constantly for inspiration) was incredibly helpful. Having such a clear concept allows me to get even more creative with everything my business puts out into the world. Katie is the missing puzzle piece your business needs.”
- Kelly Potts
Being on a first-name basis with your customers starts with being on a FIRST:NAME basis with me.
K
*
Hi, I’m Katie Pannell
& I’m really good with letters.
As a naming expert by trade, and a creative writer by nature, I know exactly how to turn what you’re called into what you’re known for.
For the past 8 years, I’ve worked as a copywriter and have built a reputation for words that are just as clever as they are effective. My work has generated $1M+ in email revenue for a single client, appeared on award-winning wellness products, and helped founders find their voice again.
And in the last 2 years since founding 26&thensome, I’ve named brands, bands, baby and beauty products – and that’s just my B-list!
Started from rock bottom as a budget Belle in the Taco Bell drive-thru and now we’re here?
Done-with-you Collaborative Naming Service
When you’re all “IDK?!” rest assured that I *do* know and together, we’ll namestorm and come up with a name you’re proud to promote all over the Internet.
Full Service Naming + Brand Strategy Service
The name. The narrative. The everything. And if yours is still “TBD,” well – your name is my naming service’s name too. *Most popular for rebrands or launching a new business or hero product*
60-minute Brand Messaging Strategy
Also known as “Improv Hour.” In this strategy session we can find your “X” factor, get from Point A to Point B, and/or cross all your copy T’s and dot your I’s – FAST.
