Names worth

remembering,

Words worth

repeating,

Reputations worth

everything,

&thensome.

MONEY

(Click to affirm)

You can either be just 1 of 

or the one everyone is obsessed with.

Whatever business you think you’re in, you’re in show business.
And these days it’s all pomp & pageantry – minus the hairspray and cat fights. 

Your

Luckily you have me – your Stage Mom – to take your brand from a number to a NAME. 
By whatever means possible. 

depends on your

Welcome to the personality contest. 

173 cat litter brands,

performance

performance.

89 pop stars' makeup lines,

revenue

personality.

64,2522 podcasters

performance

performance.

173 cat litter brands,

revenue

personality.

89 pop stars' makeup lines,

performance

performance.

64,2522 podcasters

revenue

personality.

My Trophy Case

I couldn’t be more proud.

*single tear*

Need a name ASAP?
Find out which package is right for you.

Easily decision fatigued?

Yup, there's a quiz for this

      of consumers believe a unique and memorable name is important (NameStation) and      said they’d be more likely to notice a small or local business with a funny or witty name. (Simply Business)

And your competition is still using ChatGPT for naming…

      of consumers consider authenticity a crucial factor when selecting brands to support. (Stackla) 

That brand over there? Yeah, not her real eyebrows.

      of consumers say brand reputation is important when making a buying decision, and…

… your competition is one delayed shipment from China away from a PR crisis. 

MAKE ME A NAME

93% of consumers believe a unique and memorable name is important (NameStation) and 64% said they’d be more likely to notice a small or local business with a funny or witty name. (Simply Business)

86% of consumers consider authenticity a crucial factor when selecting brands to support. (Stackla) 

84% of consumers say brand reputation is important when making a buying decision, and…

64%

86%

84%

93%

So, what's

*really*

in a name?

I thought you'd never ask.

Your brand name is your sash of distinction and your crown of credibility. 

It’s the right combination of 26 letters &thensome…

It spells out the essence of your mission, 

The integrity of your actions,

the impact of your presence

& the weight of your reputation. 

So if that’s something you care about…

In other words,

settling on a name that fits in will cost you the glory of standing out.*

26

&thensome…

*See my list of Never-Never Names

GET IT NOW

the impact of your presence

the impact of your presence

Three ways to work with me

Fine print: It’s hard for a Stage Mom to choose her favorite child, but I will deny any allegations that founders in the beauty, cat, or wellness space obviously get more of my undying love & devotion.

*wink*

Best suited for naming products, programs, or other 1-off offers you haven't taken action on because you're stuck on a name ;)

Includes:

  • 45-minute LIVE Question Round - I’ll grill you on your hopes, dreams, skills, talents and taste for names. (Other people call this a creative brief)
  • Minimum 10 Name Suggestions + Rationale* delivered within 1 week via Zoom
  • 1 Additional round of 5 names (if required)
  • A compelling new spin on your same ol' brand story with a better happy ending than "then we hired Katie Pannell, said yes to the name, and yeah - the end!"
  • Preliminary trademark, domain & social handle availability for my top 3 suggestions
  • Final Fitting Follow-up to make sure you feel good about your selection 
  • Additional Resources to help you get your new name out there



*I've been known to overdeliver when I'm on a roll, buuuut to guarantee all the glitz and glamour (word bank, taglines, "sister" names, creative direction, etc.) consider The Total Package!


Investment: $1497

The Title Package

The Total Package

Preferential Treatment

THE LINE FORMS HERE

The Title Package

Includes:

  • 45-minute LIVE Question Round - I’ll grill you on your hopes, dreams, skills, talents and tastes for names. (Other people call this a creative brief)
  • Minimum 15 Name Suggestions, Rationale & 3 tagline suggestions delivered within 1 week via Zoom
  • 1 Additional round of 10 names (if required)
  • Secondary name suggestions for sister products/offers, frameworks, etc.
  • A creative concept & verbal identity (other people call this a theme) with legs Carrie Underwood would be jealous of, complete with a mood board so you can SEE the vision
  • A compelling new spin on your same ol' brand story with a better happy ending than "then we hired Katie Pannell, said yes to the name, and yeah - the end!"
  • Preliminary trademark, domain & social handle availability search for my top 5 suggestions
  • Final Fitting Follow-up to make sure you feel good about your selection 
  • Additional Resources to help you get your new name out there

Investment: $3497 | Payment plans available

The Total Package

Preferential Treatment

THE LINE FORMS HERE

*Best suited for BIG jobs: rebranding or launching a new brand/hero product

Done-for-you Creative Naming & Creative Direction for founders fighting for the title “Household Name.”

The Title Package

The Total Package

Exposure and enagement are basically currency in the personality contest also known as the online business space. You gotta train for the Talent Segment.

This 4-month PR + Copy Retainer includes:

Starting at $2500/month

Limited space available

Preferential Treatment

  • My undying love & devotion? Isn't that enough?
  • Countless hours (~1 month) refining your presence & positioning - finding your best messaging angles, updating your bio(s) & website copy, creating a media kit, etc. (Did I ever tell you about how before I was your Stage Mom I was a very in-demand copywriter who specialized in humor & personality?)
  • 3 months pitching you to media publications, and podcasts
  • Creative/Photo Direction as needed for launches & campaigns
  • Slack access Monday-Thursday

Aaand all the perks that come with me thinking about your brand in the shower (because that's where the best ideas hit - don't make it weird.)

THE LINE FORMS HERE

Looking to DIY your name? I have a $97 workshop for that!

Consulting & Custom Copywriting Projects

Hit me with your best pitch to win me over.

THE LINE FORMS HERE

Or - because it deserves its own canvas - IMPROV HOUR!

Everyone is talking about it.
Get my brain on your brand for 1 hour. We can talk copy, concepts, or collaboratively namestorm!

It's all the rage. Everyone is talking about it.
Get my brain on your brand for 1 hour.
We can co write copy, talk concepts, or namestorm!

YOU HAD ME AT "OR"

No guts glam, No glory.

The Stage Mom Method

The very scientific process I like to call elbowing our way into the spotlight conceptual positioning. 

Blood

Sweat

Cheers

I know a winner when I see one, and you’ve got the stuff, kid. You’re a peacock among pigeons, but you don’t bleed your brand yet. YET.

Starting with your “lemonade stand” story (all the most successful contestants have one), we’ll spin your story, personality, and core message into a creative concept that puts you & your brand center stage.




“Smile and wave” can’t save you now. It’s time to train for all the attention you’re going to get. 

I’ll put you through a mock Interview Round to make sure you’re prepared to defend your title and talking points. Then, it’s about putting in the reps. 


There’s more than one way to get your name out there, but my way is the fun way.

I’ll put your brand on full display with a PR tour (or stunt, if you’re brave enough).



Well, kick my ass and make me a NAME 

YET.
*cracks knuckles*

“She’s beauty, she’s grace, she’s Miss Personality of the Online Space!”

I have been wanting to work with you for a while!

Before working with you, my naming process was usually all me. I love alliteration so I usually fall back on that. The most helpful and/or surprising part about our Namestorming Session was the extra stuff we brainstormed 100%. Now I have names/titles for each module and the messaging theme down for the funnel. Love that we were able to come up with taglines for each offer too.

Melissa Litchfield | Litchfield Media

Katie is exactly the delightful + brilliant human you're expecting!

In our hour together, we nailed down my target market, zeroed in on my UVP, and came up with options for building authority that felt authentic (AKA, no trauma-bonding or dance routines required).

Emma Boshart| Creative Uproar

Just as I suspected, Katie got me together.

She listened to all the jumbled ideas in my head and made them make sense. We not only explored a few tagline ideas and positioning, but ended up with a whole concept for the app! Already planning to book her for another session. I cannot wait to bring these to the team!

Emmelie De La Cruz

Working with Katie was an absolute GAME changer.

She came up with a concept that perfectly represents me and exactly what my business is all about. Every single element - from our brainstorm call to the photoshoot direction, to the word bank (which I still refer to constantly for inspiration) was incredibly helpful. Having such a clear concept allows me to get even more creative with everything my business puts out into the world. Katie is the missing puzzle piece your business needs.

Kelly Potts

"

Hi, I'm

Katie

Pannell

Naming Consultant & Fractional Chief Creative Officer 

Aka Name Maker & Stage Mom to Internet Sensations

Everything I’ve ever done has led up to this moment.

When I was 3, I had lofty aspirations to grow up to be a “Mama Princess,” which is cute for “Queen.” Had I embraced my prodigious creative naming prowess sooner, I might have avoided the Great Meltdown of 2011™ when I performed the tantrum that convinced my parents Musical Theatre would be a good pursuit for me in college. 

It only took 2 unnecessary semesters of music theory and a “C” in piano to decide Public Relations sounded fun?!

After that, my resume became unrecognizable. My accomplishments included: “adequate face painter” and “dog, dog, or dog balloon animal twister.” 



Surprise, Mom and Dad! I landed my lifelong dream job as a princess

…for kid parties. The result of “networking” in class ;) Parents paid oodles for a ball gown & a birthday song, so I pitched myself a new plan – learn how to speak “parent.”

Parents were my first target audience, and I played them like a fiddle.
As convincing as I was as an off-brand Belle, all that character work made me one helluva copywriter. Ahhh, a tale as old as time. Since then, I’ve been the beauty and the brains behind numerous funny brands serious about business. Armed with wit, wordplay and comedic timing, I specialize in conceptual positioning, naming, brand voice development, copywriting, and creative PR strategies. 

So, I guess you could say I’ve always had a way with letters. 




KATIE, PLEASE ADOPT ME

...where is this going?

My Trophy Case Studies

I’ve named brands, bands, beauty & baby products, and that’s just my B list!

READ MORE

Company Naming: Saucy Mama

Spoiler: This brand is *officially* launching APRIL 2024! My contributions included: brand naming, product naming, website copy, aaaand CCO-ing. Marielle got the Title & Total Package* 😉*See services for more details. How it started:With an intro from the incredible brand & web designer – Eva Couto. Eva and Marielle had already nailed down the creative […]

READ MORE

Product Naming: High Proof PR

My contributions: Naming, Copyediting & some artwork suggestions to make the whole thing go down *smooooth* There was only one choice for the name, and it was this one – High Proof PR. Jen distilled her most potent PR strategies into this deck so, “High Proof PR” isn’t just a name – it’s a promise […]

READ MORE

Podcast Naming: Clicks & Giggles

GOTCHA! For the story behind this name, you’ll have to listen to the episode 😉

“Will you be my Stage Mom?”

I think the words you’re looking for are… 

Any Questions?

I can't choose between the Title and Total Package...

Well, that's not a question... but The Title Package is best for 1-off offers, or smaller ticket things. The Total Package is best for company or hero product naming -- aka you're rebranding or launching something that needs its own identity. The main difference? The Total Package goes beyond a name. You'll walk away with a tagline, word bank, new messaging angles, and most importantly a compelling behind-the-name brand story so you don't have to say "oh some girl named it, and I liked it."

What's an Improv Hour?

The gateway drug to working with me. :) 1 hour to focus on 1 thing. We can dial in your messaging, talk content angles, live edit copy or - the piece de resistance - namestorm. BUT READ THIS - Improv Hour is NOT a naming package. You bring names for me to vet and I'll bring strategies for us to generate new name ideas.

Can I hire you to write my website and/or launch copy? 

That's a very strong maybe depending on availability. Returning clients "unlock" special VIP copy offers - a done-in-a-day option for smaller projects, or a VIP Week for bigger stuff. Retainer clients get preferential treatment - ie - copy prioritized above everything and everyone for the duration of the retainer. If we haven't worked together before OR if we have -- another *very* popular option is to co-write your copy together during an Improv Hour. (Wouldn't recommend that for web or launch buuuuut for other stuff.)

How many clients are you "Stage Mom" to at a time?

I can only stretch myself so thin for the sake of your [our] reputation! LOL so, 3 retainers at a time!

Will you be on my podcast?

I thought you’d never ask :)