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Your new name is somewhere in here.
Trojan
Cards Against
Humanity
Crayola
Taylor Swift
“Omg you should see your faces!”
My friends call my "KTP."
The "t" has nothing to do with my middle name, and everything to do with how "Katie" shortens to "KT."
I've been answering to my initials since middle school when I became painfully aware of how popular my name was in the 90s.
Thus, requiring a 3rd letter...
It stuck because "KTP" rhymes (sticky naming 101).
I've been obsessed with names and what makes them stick before I knew this was even a job.
Almost a decade of copywriting taught me that nobody remembers the paragraph. They remember the name.
Since founding 26&thensome, I've pitched hundreds of names to 60+ clients and not one of them has sounded like everyone else in the room.
I've named brands, bands, babies, and beauty products, including a blow dryer for a stylist who did both Princess Di's hair and the Beatles'.
And that's just my B-list.
Hi! I'm Katie Pannell & I'm really good with letters.
FREE DECISION-MAKING TOOL
Sooo...
what should I call it!?
Arguably, the most exciting and daunting question an entrepreneur can ask themselves.
The question that turns an idea from a “someday” into a something.
From a "what if?" to a "what's next?"
Whether you’re naming a company, course, or recurring hormonal zit, the right name makes all the difference.
The competition can't touch you (trademarks are intimidating & very effective!)
Different becomes your new default (which is better than "better" according to Sally Hogshead & everyone else.)
Your brand design & copy choices practically make themselves (as shown here...)
Your story has one helluvan' opening (curiosity converted the cat, ya know?)
& everything just *clicks*
No pressure, though.
It’s just the entire future of your brand resting on a handful of letters...
26 to be exact.
Lucky for you, I know my ABCs and exactly how to use ‘em to make names that sound good and sell well so you can become the alpha (*giggle*) of your industry.
OMG
SOS
Done-for-you
Capital Letters
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Mark the start of something significant with a Capital Letter.
done-with-you
Red Letter Day
Need a name ASAP? Book a hands-on, half-day naming sprint.
decided for you
Letter Grades
Get my opinion on whether or not your brand name works.
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I come highly recommended
Katie is a friggin’ creative mastermind!
I loved our original name, but we couldn’t get trademarks, so I knew I needed help. The name we landed on speaks to the emotional side of why we sunless tan—how it gives us more confidence. It makes it about the inside feelings rather than just the product itself. Katie is a friggin’ creative mastermind and I’d tell my nemesis not to hire her or they might end up with a cooler name than us…
- Radley Buxton, Stupid Happy
Do you believe in magic? You will once you work with Katie.
Katie’s naming services feel more like going to a psychic than anything else. She gets to the soul of what you’re naming and delivers something you’d never expect—but somehow, it’s more perfect than anything you could’ve come up with. You don’t just walk away with a sparkly new name—you walk away with clarity, momentum, and a weirdly magical sense that your next chapter has already begun. I’m convinced she’s hiding some kind of witchcraft.
- Sophie, WorkShy Studio
She came up with a concept that perfectly represents me and exactly what my business is all about.
Working with Katie was an absolute GAME changer...She came up with a concept that perfectly represents me and exactly what my business is all about. Every single element - from our brainstorm call to the photoshoot direction, to the word bank (which I still refer to constantly for inspiration) was incredibly helpful. Having such a clear concept allows me to get even more creative with everything my business puts out into the world. Katie is the missing puzzle piece your business needs.”
- Kelly Potts
