The love child of a creative brief and a couple of cue cards designed to give you a competitive edge so sharp you’ll slice through a saturated market like butter!
A creative concept rooted in your story
Creative key messages that will support your new concept, and sell your [polarizing] perspective
Characterization of your new identity from voice to visuals so everything you do is clear, clever & cohesive!
Clever campaign & content ideas. We cut the “now what?” from the rebrand experience. We’ll tell you exactly how to launch your rebrand 60/30/7 days out in creative, strategic, and fun(ny) ways!
A home page mockup - juuust enough of a teaser to be dangerous.
A fully developed Brand Character persona & creative concept
A mood board to draw inspiration from or hand-off to design team
Sample photography, typography, & design
A complete list of beats & bits for content
A word bank of “on-theme” words, puns, idioms, expressions
A list of words NOT to say
A lesson in humor tones and tactics