From the fun(ni)est Creative Director on the Internet, this is…
Fortune favors the fun(ny)!
where brands become unboring and humor is serious business.
"Play that theme song, boys!"
Go ahead, give the band a click.
I'm your host,
Ready to meet today's contestant?
Katie Pannell!
Stand up!
That's your cue!
You're the contestant. Just go with it!
(That's your cue. You're the contestant. Just go with it.)
Concerned about the changing shape of their pinky from excessive cell phone use, and all the way from
Today’s contestant is a fiery entrepreneur here to show out and stand out so they can make more money, get in front of more people, & continue to spend $9+ on the good eggs.
Before we play, let's see those
Prize Statistics!
80%
said they're more likely to refer/ recommend fun(ny) brands to family & friends.
would choose a brand that uses humor over the competition.
of people reported spending more with a brand that uses humor.
63%
72%
& a whopping
91%
prefer brands to be fun(ny).
Just imagine the impact humor
could have on your brand!
WOW!
Don't go away --
we'll hear from previous
"Fortune Favors the Fun(ny)!"
winners after this commercial break.
APPLAUSE!
next story ➔
Every time I go in to review emails, I’m like “did I write this?” I’m always so amazed that Katie and/or her team always writes something that sounds like what I’d say, better than how I’d say it. It’s like she lives in my head and I’m really grateful because she’s able to write exactly what is in my head, but more eloquently.
"it's like she lives in my head?"
"FUN, INNOVATIVE, & WITTY"
"DELIVERED ABOVE EXPECTATIONS!"
"BROUGHT IN $257K IN REVENUE"
"A FRESH TAKE ON MY VOICE"
"Omg I need to know her"
next story ➔
Katie was a dream, per usual! She understands messaging in a way that's fun, innovative, and witty as hell. It's actually fun reading my site now and it sells my services better than ever. Immediately after our site launched we booked more sales calls than we've had in months, and had tons of love on the new site direction. She makes the process super easy and simple, and I barely
had to give any feedback.
"fun, innovative, & witty"
"DELIVERED ABOVE EXPECTATIONS!"
"BROUGHT IN $257K IN REVENUE"
"A FRESH TAKE ON MY VOICE"
"OMG i need to know her"
"it's like she lives in my head?"
next story ➔
One thing that is very important to me is to NOT have the same ole stuffy, fluffed up copy you see pretty much everywhere. I wanted copy with personality, something that people WANT to read. Before hiring Katie, I checked out her website and for the first time I actually read the entire sales page (trust me that never happens, even with some of the so called "greatest copywriters"). Her style of copy was exactly what I was looking for, and she delivered above expectations!
"delivered above expectations!"
"BROUGHT IN $257K IN REVENUE"
"A FRESH TAKE ON MY VOICE"
"Omg I need to know her"
"it's like she lives in my head?"
"fun, innovative, & witty"
next story ➔
Katie took an existing sales page and polished the heck out of it. She added engaging and funny-as-hell headlines that definitely stopped the scroll while helping potential customers get the information they needed to make the best decision. She brought in musical theater and movie references without sacrificing clarity. Thanks to Katie's help, this sales page has brought in $257K in revenue (a mix of banked and booked because of payment plans. Katie is just a treasure.
"Brought in $257k in revenue"
"A FRESH TAKE ON MY VOICE"
"OMG I NEED TO KNOW HER"
"it's like she lives in my head?"
"delivered above expectations!"
"fun, innovative, & witty"
"FUN, INNOVATIVE, & WITTY"
"DELIVERED ABOVE EXPECTATIONS!"
next story ➔
"A colleague connected us and I immediately loved your style of writing. I was stoked to finally find a writer who was funny, witty, and able to write in my playful & weird voice. Katie brought a fresh new take to my voice. She was fun and easy to work work and I can't wait to work together again!"
"a fresh take on my voice"
"OMG I NEED TO KNOW HER"
"it's like she lives in my head?"
"Brought in $257k in revenue"
"DELIVERED ABOVE EXPECTATIONS!"
"BROUGHT IN $257K IN REVENUE"
"A FRESH TAKE ON MY VOICE"
start over ➔
“I looked at her website and was like —OMG I need to know her.” The branding is absolutely amazing. The copy is hilarious. And the more I saw from Katie, the more impressed I was. Katie isn’t just a good writer, she’s incredibly creative. Her really unique background is this weird hodge podge of various talents and styles and they all show up in some oddly cohesive way. I’m just a big fan.
"OMG I need to know her"
"it's like she lives in my head?"
"fun, innovative, & witty"
LAugh!
That's what I call some funny business!
That's what I call some funny business!
serious
Introducing the ALL NEW creative direction offer
by 26&thensome!
