Names worth

remembering,

Words worth

repeating,

Reputations worth

everything,

&thensome.

MONEY

(Click to affirm)

★ NEW: THE NAME GAME | LIVE NAMING WORKSHOP | APRIL 25TH ★

You can either be just 1 of 

or the one everyone is obsessed with.

Whatever business you think you’re in, you’re in show business.
And these days it’s all pomp & pageantry – minus the hairspray and cat fights. 

Your

Luckily you have me – your Stage Mom – to take your brand from a number to a NAME. 
By whatever means possible. 

depends on your

Welcome to the personality contest. 

173 cat litter brands,

performance

performance.

89 pop stars' makeup lines,

revenue

personality.

642522 podcasters

performance

performance.

173 cat litter brands,

revenue

personality.

89 pop stars' makeup lines,

performance

performance.

642522 podcasters

revenue

personality.

My Trophy Case

I couldn’t be more proud.

*single tear*

      of consumers believe a unique and memorable name is important (NameStation) and      said they’d be more likely to notice a small or local business with a funny or witty name. (Simply Business)

And your competition is still using ChatGPT for naming…

      of consumers consider authenticity a crucial factor when selecting brands to support. (Stackla) 

That brand over there? Yeah, not her real eyebrows.

      of consumers say brand reputation is important when making a buying decision, and…

… your competition is one delayed shipment from China away from a PR crisis. 

MAKE ME A NAME

93% of consumers believe a unique and memorable name is important (NameStation) and 64% said they’d be more likely to notice a small or local business with a funny or witty name. (Simply Business)

86% of consumers consider authenticity a crucial factor when selecting brands to support. (Stackla) 

84% of consumers say brand reputation is important when making a buying decision, and…

64%

86%

84%

93%

So, what's

*really*

in a name?

I thought you'd never ask.

Your brand name is your sash of distinction and your crown of credibility. 

It’s the right combination of 26 letters &thensome…

It spells out the essence of your mission, 

The integrity of your actions,

the impact of your presence

& the weight of your reputation. 

So if that’s something you care about…

In other words,

settling on a name that fits in will cost you the glory of standing out.*

26

&thensome…

*See my list of Never-Never Names

GET IT NOW

Three ways to work with me

Fine print: It’s hard for a Stage Mom to choose her favorite child, but I will deny any allegations that founders in the beauty, cat, or wellness space obviously get more of my undying love & devotion.

*wink*

Formerly known as "Namestorming Sessions"
Best suited for naming products, programs, or other 1-off offers. 

Includes:

  • The Question Round - I’ll grill you on your hopes, dreams, skills, talents, and taste for names. (Other people call this a creative brief) 
  • Minimum 10 Name Suggestions presented during our:
  • 60-minute Collaborative Namestorming Session*
    * active participation is required ;) 



If time allows, we can brainstorm potential taglines, additional names for frameworks, audience "pet names," other products, a word bank, and/or other related creative concepts.

Buuuut to guarantee all the glitz and glamour beyond 1 name, consider The Total Package!



Investment: $750

The Title Package

The Total Package

Preferential Treatment

THE LINE FORMS HERE

The Title Package

Done-for-you Creative Naming Service* for founders fighting for the title “Household Name.”

Includes:

  • The Question Round - I’ll grill you on your hopes, dreams, skills, talents, and taste for names. (Other people call this a creative brief) 
  • Minimum 15 Naming Suggestions for Brand/Company or Hero Product
  • A creative concept with legs Carrie Underwood would be jealous of, complete with a word bank of “on-theme” words, puns, idioms, etc.
  • Secondary name suggestions for sister products, offers, frameworks, etc. to fit cohesively within the concept and product suite
  • Up to 3 tagline suggestions
  • Competitor & AI Name roast for “research purposes” 😉
  • Preliminary trademark, domain & social handle availability search
  • And even a mood board & mock branding so you can SEE your brand spankin’ new name on full display as it’d be experienced in the wild. 

Investment: $2000 | Payment plans available

The Total Package

Preferential Treatment

THE LINE FORMS HERE

*Best suited for BIG jobs: rebranding or launching a new brand/hero product

The Title Package

The Total Package

3-month Fractional Chief Creative Officer Retainer for brands that “can’t even” with all things creative, fun(ny) and/or "DiSrUpTiVe" in the non-bro brand way.

Includes, but is not limited to: 

Starting at $3000/month

Limited space available

Preferential Treatment

My undying love & devotion? What more could you want besides:
  • Up to 20 hours of copywriting & editing per month
    set me loose on your landing pages, emails, other stuff that needs my Midas touch
  • Content & Campaign Strategy
  • Creative/Photo Direction as needed
  • Creative PR Efforts (Press release? Ew. Let's do a flash mob!)
  • Monday-Thursday instant access to me via Voxer

Aaand all the perks that come with me thinking about your brand in the shower (because that's where the best ideas hit - don't make it weird.)

THE LINE FORMS HERE

Consulting & Custom Copywriting Projects

Hit me with your best pitch to win me over.

THE LINE FORMS HERE

Consulting & Custom Copywriting Projects

Contact me for a copy quote or - for $350...

BOOK AN IMPROV HOUR

No guts glam, No glory.

The Stage Mom Method

The very scientific process I like to call elbowing our way into the spotlight conceptual positioning. 

Blood

Sweat

Cheers

I know a winner when I see one, and you’ve got the stuff, kid. You’re a peacock among pigeons, but you don’t bleed your brand yet. YET.

Starting with your “lemonade stand” story (all the most successful contestants have one), we’ll spin your story, personality, and core message into a creative concept that puts you & your brand center stage.




“Smile and wave” can’t save you now. It’s time to train for all the attention you’re going to get. 

I’ll put you through a mock Interview Round to make sure you’re prepared to defend your title and talking points. Then, it’s about putting in the reps. 


There’s more than one way to get your name out there, but my way is the fun way.

I’ll put your brand on full display with a PR tour (or stunt, if you’re brave enough).



Well, kick my ass and make me a NAME 

YET.
*cracks knuckles*

“She’s beauty, she’s grace, she’s Miss Personality of the Online Space!”

I have been wanting to work with you for a while!

Before working with you, my naming process was usually all me. I love alliteration so I usually fall back on that. The most helpful and/or surprising part about our Namestorming Session was the extra stuff we brainstormed 100%. Now I have names/titles for each module and the messaging theme down for the funnel. Love that we were able to come up with taglines for each offer too.

Melissa Litchfield | Litchfield Media

Katie is exactly the delightful + brilliant human you're expecting!

In our hour together, we nailed down my target market, zeroed in on my UVP, and came up with options for building authority that felt authentic (AKA, no trauma-bonding or dance routines required).

Emma Boshart| Creative Uproar

Just as I suspected, Katie got me together.

She listened to all the jumbled ideas in my head and made them make sense. We not only explored a few tagline ideas and positioning, but ended up with a whole concept for the app! Already planning to book her for another session. I cannot wait to bring these to the team!

Emmelie De La Cruz

Working with Katie was an absolute GAME changer.

She came up with a concept that perfectly represents me and exactly what my business is all about. Every single element - from our brainstorm call to the photoshoot direction, to the word bank (which I still refer to constantly for inspiration) was incredibly helpful. Having such a clear concept allows me to get even more creative with everything my business puts out into the world. Katie is the missing puzzle piece your business needs.

Kelly Potts

"

Hi, I'm

Katie

Pannell

Naming Copywriter & Fractional Chief Creative Officer 

Aka Name Maker & Stage Mom to Internet Sensations

Everything I’ve ever done has led up to this moment.

When I was 3, I had lofty aspirations to grow up to be a “Mama Princess,” which is cute for “Queen.” Had I embraced my prodigious creative naming prowess sooner, I might have avoided the Great Meltdown of 2011™ when I performed the tantrum that convinced my parents Musical Theatre would be a good pursuit for me in college. 

It only took 2 unnecessary semesters of music theory and a “C” in piano to decide Public Relations sounded fun?!

After that, my resume became unrecognizable. My accomplishments included: “adequate face painter” and “dog, dog, or dog balloon animal twister.” 



Surprise, Mom and Dad! I landed my lifelong dream job as a princess

…for kid parties. The result of “networking” in class ;) Parents paid oodles for a ball gown & a birthday song, so I pitched myself a new plan – learn how to speak “parent.”

Parents were my first target audience, and I played them like a fiddle.
As convincing as I was as an off-brand Belle, all that character work made me one helluva copywriter. Ahhh, a tale as old as time. Since then, I’ve been the beauty and the brains behind numerous funny brands serious about business. Armed with wit, wordplay and comedic timing, I specialize in conceptual positioning, naming, brand voice development, copywriting, and creative PR strategies. 

So, I guess you could say I’ve always had a way with letters. 




KATIE, PLEASE ADOPT ME

...where is this going?

My Trophy Case Studies

I’ve named brands, bands, beauty & baby products, and that’s just my B list!

READ MORE

Company Naming: Saucy Mama

Spoiler: This brand is *officially* launching APRIL 2024! My contributions included: brand naming, product naming, website copy, aaaand CCO-ing. Marielle got the Title & Total Package* 😉*See services for more details. How it started:With an intro from the incredible brand & web designer – Eva Couto. Eva and Marielle had already nailed down the creative […]

READ MORE

Product Naming: High Proof PR

My contributions: Naming, Copyediting & some artwork suggestions to make the whole thing go down *smooooth* There was only one choice for the name, and it was this one – High Proof PR. Jen distilled her most potent PR strategies into this deck so, “High Proof PR” isn’t just a name – it’s a promise […]

READ MORE

Podcast Naming: Clicks & Giggles

GOTCHA! For the story behind this name, you’ll have to listen to the episode 😉

“Will you be my Stage Mom?”

I think the words you’re looking for are… 

Any Questions?

I can't choose between the Title and Total Package...

Well, that's not a question... but The Title Package is best for 1-off offers. The Total Package is best for company or hero product naming -- aka you're rebranding or launching something that needs its own identity. The main difference? Your involvement. Get the star treatment (Total) or collab with me. (Title) But if performing off-the-cuff like a trained circus animal isn't your thing, go with the Total Package, sit back and enjoy the show! ;)

What's an Improv Hour?

The gateway drug to working with me. :) 1 hour to focus on 1 problem. We can dial in your messaging, talk concepts, edit copy, whatever you need for just $350.

Can I hire you to write my website and/or launch copy? 

Of course! Copy projects will be quoted separately.

How many Fractional Chief Creative Officer clients do you take on at a time?

3 max! So, speak now or forever hold your tongue.

Will you be on my podcast?

I thought you’d never ask :)