Make a name for yourself - literally & figuratively

Naming & Brand Messaging Strategy that turns what you’re called into what you’re known for.

Button?

From the “Hello, my name is…” to the “You’ve probably heard of me…”

I’m here to help you establish a presence you’re proud of in as few words as possible.

77% of consumers say a brand’s name influences their purchase decisions. (Source: Journal of Consumer Research, 2023)

64% are more likely to notice a business with a witty name (Source: Simply Business, 2022)

A strong, well-chosen name can increase brand recall by 33% compared to a generic or unmemorable name. (Source: Nielsen, 2021)

Rebranding due to a weak or problematic name can cost companies upwards of $1M, including lost equity, new branding materials, and marketing costs. (Source: Business Insider, 2024)

what i mean?

IDK

NameStorming Session

A good name is the difference between intrigue and indifference. Get it right, and it’s the start of a beautiful meet-cute between you and your audience. Get it wrong, and it’s a painfully inauthentic “oh cuuuute” in the same tone people use when they secretly hate your baby’s name.

I need a name!

SOS

Brand Messaging, Positioning &thensome

Brand messaging & positioning isn’t just clever wordplay or a punchy one-liner—it's the story you're known for and the vibe you give off. It's knowing exactly what to say, how to say it, and who you're talking to so clearly that your audience goes from casually curious to aggressively interested.

THAT. I need that.

Naming

"IDK"

Both

"TBD"

Brand Strategy

"SOS"

Done-with-you

NameStorming Session

IDK

When you don’t know, I do.

Recommended for naming products, programs, podcasts, or standalone names that don’t require a full-scale brand identity.

This session is for when you need new ideas, expert strategy (and yes, opinions) and a name you won’t second-guess in six months. We’ll lock in a direction and come up with strong, strategic contenders—together.

Includes:

Namestorming Questionnaire – I’ll need it at least 3 days before our session so I can come ready to our…

90-minute collaborative namestorming session where I’ll come prepared with…

A minimum of 10 strong contenders and the strategic rationale behind my thinking for each PLUS:

1 week Voxer access for gut checks, final fitting, and more names to chew on if necessary.

Support Materials

New name announcement template & AI prompt to make your debut the right way

Name change checklist so you can roll out your new name without anyone panic emailing you “I can’t find [your old name]”!

*I’ve been known to overdeliver when I’m on a roll, but to guarantee taglines, world bank, visual ideas, matchy-matchy names for other products within your offer suite, etc – consider the full-service “TBD” package or add “special characters”!

Investment: $750

Book A NameStorming Session

Done-for-you

Full Service Naming & Brand Strategy

TBD

Where uncertainty meets opportunity!

Perfect for rebrands, new businesses, and hero products that need a name to make a killer first impression

Phase 1: Creative Brief & Criteria Development

A custom GPT to help you refine your messaging/positioning and nail down your must-have naming criteria before you fill out the…

Namestorming Questionnaire – I’ll need it at least 3 days before our session so I can come ready to our…

60-min creative exploration call where we'll finalize your criteria and maybe even do some initial namestorming!

Phase 2: The Pièce de Résistance – The Naming & Positioning Presentation

An overarching concept and curated list of 15+ contenders & strategic rationale for each

And if applicable, “matchy, matchy” names for other products to have a cohesive offer suite

A fresh take on your brand story so you don’t have to just say “I hired Katie Pannell to name it.” (I won’t stop you though…)

Tagline suggestions to reinforce your new name & positioning

Key messaging/positioning strategy and a word bank & phrases to support your new name and concept

Preliminary domain + trademark search on my top 3 suggestions

Visual identity suggestion for my #1 top proposed name (I make a mean mood board to help you visualize your new name in the wild.)

Phase 3: Any “Special Character” Add-Ons

Because I think you’ll find that the right name has LEGS that are really FUN to run with!

Support Materials

New name announcement template & AI prompt to make your debut the right way

Name change checklist so you can roll out your new name without anyone panic emailing you “I can’t find [your old name]”!

"Should You Trademark?" flowchart

1 week of Voxer support post- presentation (includes additional namestorming if needed - up to 10 additional names)

Investment: $2500

Tell Me More

Done-with-you

NameStorming Session

SOS

Best Seller.

I come highly recommended:

" Katie's naming services feel more like going to a psychic than anything else. She gets to the soul of what you're naming and comes up with something you'd never expect, and yet is more perfect than anything you could have thought of. Not only to I walk away with a sparkly new name at the end of it, but I feel more clarity and excitement for my new venture than ever before., She's got magic she isn't telling us about, I'm sure of it."

- Sophie, WorkShy Studio

Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust.

Item Title Two

Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust.

Item Title Three

My Face First Philosophy

We judge brands the same way we judge the People of Walmart—immediately, emotionally, and with alarming conviction. It’s 2025, and in the year of Reputation Taylor’s Version (if there is a God), lets call it what I want to: people are petty on purpose. They resent boldness because courage highlights their own hesitation. Names especially will always face scrutiny because perception is shaped by our own experiences, associations, and subconscious biases.

But since perception *is* reality, why leave yours up to someone else's subconscious hang-ups? You have the power to shape perception yourself—by showing up Face First, by kicking ass and making a name for yourself in every sense of the way. (I can help with the name part, but your reputation is alllllll on you)

“Face First” is a power move.

When you show up Face First:

You’re taking ownership of an idea and establishing yourself as the originator before the world realizes how good it is

You’re taking control of the narrative around your name, and reputation & practically DARING someone to project their own own insecurities onto you

You’re taking up SPACE with a smile, a stance, and a PRESENCE that commands attention

So, if you’re ready to put yourself out there – face first – I’ll write make your name.

Work With Me

I come highly recommended:

" Katie's naming services feel more like going to a psychic than anything else. She gets to the soul of what you're naming and comes up with something you'd never expect, and yet is more perfect than anything you could have thought of. Not only to I walk away with a sparkly new name at the end of it, but I feel more clarity and excitement for my new venture than ever before., She's got magic she isn't telling us about, I'm sure of it."

- Sophie, WorkShy Studio

Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust.

Item Title Two

Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust.

Item Title Three