POP QUIZ:
Have you tried the "clear over clever” advice for naming?
How many hours in the past month have you argued with AI over names?
Are you thisclose to adding "HAUS" to something just to be done with it?
What you’ll learn:
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26(&thensome) strategies for coming up with creative, interesting, trademarkable names for just about anything ever
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Why your business coach is wrong about naming (and what to do instead)
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The #1 benefit to being the black sheep of your industry
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The only way you should be using AI for naming (hint: not how you think)
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How to know if your name is “good”
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The psychology behind names that sound good and sell well
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Trends that are already tired and should stop immediately
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The secret to names that attract high-ticket clients
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&thensome!
The Crash Course Class Schedule
Turning ABCs into OMGs
Over 5 days, you'll learn the exact framework I use to create brand and product/service names that stick:
First things first - unlearning everything you’ve ever learned about naming in business. Respectfully, those compact lessons in comprehensive, giant courses are usually 8-12 minutes of bad advice by people who’ve never studied naming… We’ll get into why “clear over clever” is terrible advice, what objectively makes a “good” name, and why things like length, domain availability and literal meaning are irrelevant.
Your first real lesson: strategic positioning. Because if you don't know your angle, you'll end up with a name that sounds like everyone else's. We're getting crystal clear on your messaging and positioning before we even think about naming. What differentiates you from your competitors? What’s your one-liner that says it all? We’ll use all of this to inform your naming criteria.
Essence. Personality. Voice. Visuals. Getting into the emotional weeds of naming because names are supposed to make us feel things and sometimes we need more than words to describe a feeling. We’ll be making vision boards, talking about tone of voice, humor, personality to ensure your name resonates on both rational and emotional levels.
This is how we keep the process strategic—not subjective. I’ll walk you through the pros and cons of different criteria (like length, tone, SEO, emotional punch, etc). Then we’ll talk through how to come up with names that meet them and which “rules” are bendable or breakable.
Put it all together and finally choose a name worth trademarking. Armed with your angle, brand clarity, and criteria, you'll learn exactly how to vet your options. I’ll guide you through a decision-making process that eliminates overwhelm and second-guessing, and give you tips on narrowing down your top contenders. You’ll leave with a shortlist of names, rationale for each choice, and total confidence in your final choice!
General Admission
General Studies
Learn the ABCs of making a name for yourself
Includes:
5-day curriculum
A-Z Naming Strategies “Textbook”
Independent study materials
Daily optional homework + extra credit opportunities to earn favoritism (ie - I’ll make an example of you and show everyone your work)
Slack Access during challenge
Office Hours (date/time TBD by the group availability)
Investment: $97
VIP
Honors Program
…then turn those ABCs into OMGs.
Includes:
5-day curriculum
A-Z Naming Strategies “Textbook”
Independent study materials
Daily optional homework + extra credit opportunities to earn favoritism (ie - I’ll make an example of you and show everyone your work)
Slack Access during challenge
Office Hours (date/time TBD by the group availability)
&thensome
Bonus Lessons: LIVE Conceptual Naming Class & Newsletter Naming Class
One week 1:1 Voxer access during challenge week for real-time namestorming
Investment: $297
*Limited class size. Because some lessons are better learned without the entire student body chiming in.
I come highly recommended
What Nameless Thing[s] Can I Bring?
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That group program you've been sitting on
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That next offer that needs to sound as good as it is
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Your newsletter that's still called "Weekly Updates"
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An upcoming podcast or YouTube series
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The signature framework you're known for
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Your next course or workshop
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A lead magnet collecting dust in Canva
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Your high-ticket offer that needs to sound expensive
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The low-ticket offer that needs to sound exclusive
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The challenge that's still untitled
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Your new service package
Basically, anything but I draw the line at naming children. Mostly because I’m very territorial about the names of my own unborn children and I will not suggest them to you under any circumstances because I can’t separate my personal emotional attachments and that’s not good business.
Meet Your Naming Expert:
Hi, I’m Katie [with the good names] Pannell
Yeah, AI can give you 100 name ideas in .3 seconds, but it can also suggest sh*t like 'Innovatrix Solutions' with a straight face…
So that’s why you need to get schooled on how to make a name for yourself – literally and figuratively. Over the past 2 years, I’ve named brands, brands, beauty and baby products – and that’s just my B-list!
I’ve also taught an abbreviated version of this challenge at least 5x and every time I get feedback like this:
Time to get schooled on naming.
Register for the Crash Course: May 2025
PREREQUISITES:
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Something that needs a name
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Willingness to think outside the bots
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Verbal contract agreement to not name by committee
COURSE MATERIALS & REQUIRED READING:
Independent Study Materials provided upon checkout ;)
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26&thensome Capital Offenses
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The Psychology & Linguistics of Naming
General Admission
General Studies
Learn the ABCs of making a name for yourself
Includes:
5-day curriculum
A-Z Naming Strategies “Textbook”
Independent study materials
Daily optional homework + extra credit opportunities to earn favoritism (ie - I’ll make an example of you and show everyone your work)
Slack Access during challenge
Office Hours (date/time TBD by the group availability)
Investment: $97
VIP
Honors Program
…then turn those ABCs into OMGs.
Includes:
5-day curriculum
A-Z Naming Strategies “Textbook”
Independent study materials
Daily optional homework + extra credit opportunities to earn favoritism (ie - I’ll make an example of you and show everyone your work)
Slack Access during challenge
Office Hours (date/time TBD by the group availability)
&thensome
Bonus Lessons: LIVE Conceptual Naming Class & Newsletter Naming Class
One week 1:1 Voxer access during challenge week for real-time namestorming
Investment: $297
*Limited class size. Because some lessons are better learned without the entire student body chiming in.
A great name isn't just about what you “like”-- it's about strategy, staying power, and giving your brand room to grow. And that's exactly what you'll learn to create in this challenge.
This Is For You If:
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You’ve tried to come up with a name but you just hate all your options
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You’d rather invest in getting it right now, than pay for it later
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You see soooo many eerily similar names in your industry and you want to distance yourself from anything at all in the same circles
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Your group chat (love them buuut…) hasn’t been super helpful
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You want to come up with an overarching brand theme that makes naming everything underneath it WAY OF EASIER