Copywriting

GOTCHA! For the story behind this name, you’ll have to listen to the episode 😉

Recently, a client was having trouble thinking through the details of her offer suite. It just wasn’t sitting right with her. Everything she’d been taught, all the advice she’d been given — nothing fit her expectations for the brand, client experience or her lifestyle.  I told her to “Forget everything you’ve done before. Everything you’ve heard […]

“Woof,” says 26&thensome Founder, Katie Pannell. “I’m going to add up all the words I wrote… I bet it’s a small novel.”