BREAKING NEWS!                 BREAKING NEWS!                  BREAKING NEWS!          BREAKING NEWS!

You’ve heard of Sunday Scaries… but have you heard of “Sales Page Scaries”?

I made it up, but it’s backed by research. In a recent survey, I asked 49 participants to rank various forms of copy from “FTS” (f*ck this sh*t) to “ILISM” (I love it so much!). You can imagine my surprise that sales pages came in at the top FTS spot. (Sarcasm.) And for good reason. […]

Sales Pages

a

B

d

r

c

E

f

g

x

w

H

k

s

Q

v