Product Naming: High Proof PR
My contributions: Naming, Copyediting & some artwork suggestions to make the whole thing go down *smooooth*
There was only one choice for the name, and it was this one – High Proof PR.
Jen distilled her most potent PR strategies into this deck so, “High Proof PR” isn’t just a name – it’s a promise and double entendre. I leaned into the NEAT boozy brand motif; “High proof” as in strong, and “proof” as in established evidence. These strategies are strong and more importantly, they WORK.
Here are the taglines I suggested:
- Get your brand buzz on
- Strategies that go down smooth
- Because all buzz is good buzz
- Buzz for your brand
- Small batch strategies for a strong [brand] buzz
Bonus pun to “use somewhere please for the love of God: for a dram good time.”
Oh, the places your product can go with a strong “high proof” concept.
What she said:
“We were looking for a copy editor to come in and make our current copy a bit more humorous and “on brand” — you did JUST that. The copy feels very “me!” Funny, bold and topped with bourbon. You couldn’t have done a better job! PEOPLE ARE DYING TO GET THEIR HANDS ON THIS DECK.
– Jen Hartmann
Want to learn more about this product? See my copyediting? Get it deck here!
