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“Sooo, would it be possible to build my brand around farts?” – Ashley “Say no more.” – Me My parents are so proud. Ashley and I met a couple years ago now, and instantly became “biz besties” as they say. Over the years, her messaging and offers have evolved but one thing about Ashley hasn’t: […]

Case Studies, Creative Direction

Making Farts Lucrative for Ashley Fernandez

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I'M INTRIGUED

Hi, I'm

Katie Pannell

Devoted cat Stage Mom moonlighting as a Naming Consultant and Humor Copywriter. I’ve named everything from brands to bands, baby & beauty products and even a blow dryer! Spoiler: they didn’t go with “Blow Job.” *sigh*

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HUMOR COPY

CREATIVE DIRECTION

TROPHY CASE STUDIES

NAMING

NAMING

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Spoiler: This brand is *officially* launching APRIL 2024! My contributions included: brand naming, product naming, website copy, aaaand CCO-ing. Marielle got the Title & Total Package* 😉*See services for more details. How it started:With an intro from the incredible brand & web designer – Eva Couto. Eva and Marielle had already nailed down the creative […]

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My contributions: Naming, Copyediting & some artwork suggestions to make the whole thing go down *smooooth* There was only one choice for the name, and it was this one – High Proof PR. Jen distilled her most potent PR strategies into this deck so, “High Proof PR” isn’t just a name – it’s a promise […]

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TROPHY CASE STUDIES

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Spoiler: This brand is *officially* launching APRIL 2024! My contributions included: brand naming, product naming, website copy, aaaand CCO-ing. Marielle got the Title & Total Package* 😉*See services for more details. How it started:With an intro from the incredible brand & web designer – Eva Couto. Eva and Marielle had already nailed down the creative […]

READ NOW

My contributions: Naming, Copyediting & some artwork suggestions to make the whole thing go down *smooooth* There was only one choice for the name, and it was this one – High Proof PR. Jen distilled her most potent PR strategies into this deck so, “High Proof PR” isn’t just a name – it’s a promise […]

READ NOW

CREATIVE DIRECTION

See More

“Sooo, would it be possible to build my brand around farts?” – Ashley “Say no more.” – Me My parents are so proud. Ashley and I met a couple years ago now, and instantly became “biz besties” as they say. Over the years, her messaging and offers have evolved but one thing about Ashley hasn’t: […]

READ NOW

HUMOR COPY

See More

Spoiler: This brand is *officially* launching APRIL 2024! My contributions included: brand naming, product naming, website copy, aaaand CCO-ing. Marielle got the Title & Total Package* 😉*See services for more details. How it started:With an intro from the incredible brand & web designer – Eva Couto. Eva and Marielle had already nailed down the creative […]

READ NOW

“Will you be my Stage Mom?”

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